PROTECTION
FOR PEANUTS
Canadians with peanut allergies were paying $120 annually for life-saving epinephrine pens, so we created a fund to make them cost the same as a jar of peanut butter. Protection for Peanuts covered epinephrine costs for Canadians forced to pay out of pocket because saving a life should cost peanuts.
CLIENT: KRAFT PEANUT BUTTER
CCO: RETHINK