RYAN COOKISH
ACD ART DIRECTOR

ABILITY SIGNS

Decathlon’s mission is to make sports accessible to the many. So we altered one of the world's most recognizable icons to celebrate the diverse abilities of those represented by it.
CLIENT: DECATHLON
AGENCY: RETHINK


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WORK

UNPACKAGED GOODS — IKEA → UNPACKAGED GOODS — IKEA →

U UP — IKEA  →  U UP — IKEA  →  U UP — IKEA  → 

SEE MY NAME — MOLSON   →  

CAN’T UNSEE IT — HEINZ + MARVEL  →  

ABILITY SIGNS — DECATHLON  →  

KRAFT DINNERWARE — KRAFT DINNER  →  

PHILLY HATERS — PHILADELPHIA CREAM CHEESE  →  

COLOURS OF PRIDE — FOUNDATION ÉMERGENCE  →  

PROTECTION FOR PEANUTS —

GET A HOLD OF YOUR REWARDS — TANGERINE  →  

MADE WITH HEINZ — HEINZ  →  

YOU DESERVE A VACATION — SCOTIABANK  →