The Empty Showroom
IKEA's Kreativ app helps you to reimagine any room with the help of Augmented Reality. So we launched a brand new showroom inside Toronto's downtown store with one big twist - It's empty. We encouraged visitors to try the app out for themselves by creating their very own IKEA showroom for a chance to win the room they designed.
Global CCO: Aaron Starkman
CCO: Mike Dubrick
CD: Michelle Spivak
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Kiara Wilson, Tori Zenko, Melissa Luk, Sharlyn Barahona
PR: Sara Lemmermeyer, Claire Tam