The Empty Showroom
IKEA
IKEA's Kreativ app helps you to reimagine any room with the help of Augmented Reality. So we launched a brand new showroom inside Toronto's downtown store with one big twist - It's empty. We encouraged visitors to try the app out for themselves by creating their very own IKEA showroom for a chance to win the room they designed.
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/7a8d5b6c-e20d-4f4f-aa0b-f034e2d91a6d_rw_3840.jpg?h=b3886bc7a5610aed72f805cf34e98230)
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/68116f4b-c0a1-492a-8289-b0d25999d986_rw_1920.png?h=d79091a74c7d6e3b652dedadad24a777)
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/360f532a-f6c8-42e3-bea0-b8cd3a85bf3e_rw_3840.jpg?h=4e46583008d8f8c70778fd87f171dfe2)
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/1b7b665f-8716-425a-8bf6-b27900c5f65f_rw_3840.jpg?h=643456580deacb45367e335bd2c70ea7)
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/feb60e87-014e-495a-8ca5-80a1319d0b09_rw_3840.jpg?h=fa95a4d70958f4d3241b5fcedac6c224)
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/379de676-723a-49fe-94ff-693741f69e55_rw_1920.png?h=1233654f4de85db83f4d92df623e67c2)
![](https://cdn.myportfolio.com/c3239a2e-ec9c-4285-b709-2bcce0a05a97/d8ac6c27-7c15-4a23-a5b3-b2a20157b285_rw_1920.png?h=0c54b2349465381b4a6a6899f0c4872d)
Global CCO: Aaron Starkman
CCO: Mike Dubrick
CD: Michelle Spivak
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Kiara Wilson, Tori Zenko, Melissa Luk, Sharlyn Barahona
PR: Sara Lemmermeyer, Claire Tam