Protection for Peanuts
Kraft Peanut Butter
Canadians with peanut allergies were paying $120 annually for life-saving epinephrine pens, so we created a fund to make them cost the same as a jar of peanut butter. Protection for Peanuts covered epinephrine costs for Canadians forced to pay out of pocket because saving a life should cost peanuts.
CCO: Aaron Starkman
ECD: Mike Dubrick
HOA: Joel Holtby
CD: Natasha Michalowska, Jamie Marcovitch
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Karlee Bedord, Joanna Oszczak, Allie Kennedy
Strategy: Julian Morgan
Producer: Terri Winter