Black Friday Savings
Black Friday culture encourages people to focus on financial savings. 
But as a role model for sustainable change, IKEA should also be encouraging people to consider their environmental savings.

So on the day all about savings, we wanted to focus on savings too - saving water, saving electricity, saving plastic, saving the environment.
ECD: Aaron Starkman
ACD: Zach Bautista, Geoff Baillie
AD: Rachel Leblanc, Ryan Cookish
CW: Tyler Edwards
Strategist: Shereen Ladha
Account Director: Daniel Riggi